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Monday, 25 March, 2019


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Proceedings of the Marketing Spring Colloquy

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The MSC-URAM covers comprehensively the frontier of trends in Marketing. The aim of MSC-URAM is to contribute to advancing knowledge and understanding of both theory and practice in Marketing.

We encourage a wide range of submissions, including, but not limited to:

Brands and Brand Equity
Consumer Behavior
Customer Relationships and Experiences
Distribution Channels/Retailing
Global Marketing
Pricing and Promotions
Product and Service Management
Research Methods and Tools
Role of Marketing/Market Orientation
Social Networks
Marketing Communications
Marketing Decision Support
Markets and Marketing Strategy
Title: Proceedings of the Marketing Spring Colloquy

The MSC is organized by the Unit of Marketing Research & Applications (URAM) under auspices of the University of Tunis El Manar.

Category: Conference - Uram - Msc - Marketing - Research - Proceedings

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